About ROSE Foundation

ROSE Foundation is a not-for-profit organization committed to eliminating cervical cancer through Program ROSE (Removing Obstacles to Cervical Screening), an agile and practical approach that addresses critical barriers to cervical screening, with a focus on the underserved and underprivileged communities. ​

​By empowering and engaging communities, we collaborate with strategic partners and stakeholders at every level to ensure that women across Malaysia have access to the most effective and accurate cervical screening: HPV DNA testing using a self-sampling approach.

OUR VISION

“Towards a cervical cancer-free future.”

OUR MISSION

“To deliver cervical screening to Malaysian women using Program ROSE, prioritising the underserved and underprivileged
population.”

Pilot Rose
A research project addressing under-screening among Malaysian women
2017
Program Rose
An integrated cervical screening program tailored for Malaysian women, offering end-to-end support — from screening to follow-up care when needed.
Jan 2019
Rose Foundation
A charitable foundation setup to run Program ROSE and ROSE Laboratory.
Jul 2019
Rose Laboratory
ROSE’s in-house laboratory has been established to carry out HPV testing with validated, high-standard protocols to ensure accuracy and reliability.
2020
38,000+ Women Screened
Active Outreach screening conducted across Malaysia.
2024

Our Journey

Pilot ROSE
A research project addressing under-screening among Malaysian women.
ROSE Foundation
A charitable foundation setup to run Program ROSE and ROSE Laboratory. ​
39,000 women screened
Active Outreach screening conducted across Malaysia.
2017
Jan
2019
July
2019
2020
2026
Program ROSE
An integrated cervical screening program tailored for Malaysian women, offering end-to-end support — from screening to follow-up care when needed.
ROSE Laboratory
ROSE’s in-house laboratory has been established to carry out HPV testing with validated, high-standard protocols to ensure accuracy and reliability.​

Why Program ROSE

Cervical cancer is one of the most preventable cancers, yet it remains a leading cause of death among Malaysian women. Program ROSE addresses key barriers such as fear, stigma, and accessibility by offering a user-friendly screening method that prioritizes comfort, privacy, and efficiency.

ROSE Foundation is grounded in the belief that early detection saves lives — and that all women in Malaysia should have equal access to cervical cancer screening and healthcare education.

5 Key Pillars of Program ROSE

Awareness, Knowledge & Advocacy

Empowering all stakeholders from women to policymakers with knowledge to drive advocacy & inspire collective action towards cervical cancer elimination.

Self-sampling

A self-care intervention that empowers women to take charge of their cervical health through self-sampling HPV testing.​

Validated PCR Testing

Clinically validated PCR based HPV DNA assay for the testing of self-collected vaginal samples for cervical screening.

Digital Health Platform

Use secure digital health platform to streamline the process from registration to results. Communication is via mobile phone.

​Linkage to Care

ROSE Careline link women who test positive for follow-up care for women to receive timely support and access to appropriate treatment.